Disruptive innovations to increase subseciber base. Indepay provides
new and innovative ways for telecom operators to differentiate
their service offering and increase their revenue streams.
Payments, Banking, Entertainment Contents, Remittances,
Financial services along with Innovations in Technology and Business
Models have the potential to bring about a revolution in the Mobile
Telephony Business in the present competitive market scenario
through Indepay PAS.
Indepay offers data enabled Multimedia Kiosks
for high footfall locations like Retail Outlets, Bus and Train
Stations, College and School Campus, Hospitals, Offices and Factories
offering various data and voice services like VOIP based ILD using
IndeOne and Telecom Operator co-branded prepaid card.
Indepay also can help implement a comprehensive
Churn & ARPU Stimulation Strategy through Loyalty and Reward
program along with Lead Generation Platform for Telecom Operator's
Recharge Points through branded payment terminal in its channel
Customer Brand Affinity,
ARPU Retention and Loyalty Programs
Primary Drivers
-
Increasingly competitive Market
-
Increased customer expectations
-
Lower ARPU
-
No service differentiators from competition
-
Introduce features to drive customer behavior
-
No operators are able to measure the success
of rate of return from affinity programs, except for branding
benefits
-
Operator Specific programs are ideally
suited for target customers and are effective in reducing
churn and stimulating ARPU
Program Highlights
- Umbrella program to encompass all customers
- Create service differentiators in the market with respect
to competition
- Emphasis on multi-channel (Web, WAP, IVRS, SMS, Email, USSD,
Kiosk, Retail points) ensuring lower costs and stimulating the
use of multiple channels to interact with the operator.
- Implement and manage multiple, targeted, real time loyalty
programs that convert customer intelligence into a personalized
and compelling customer experience
- A highly flexible and configurable brand affinity and customer
loyalty platform, enabling operators to cost effectively launch
and manage a loyalty program as a key part of their customer
marketing mix
- Enables loyalty credits to customers based on their transactions
which can be used to redeem rewards from a variety of means
Program Offering
- Operator's own loyalty program to add brand value
- Long term strategic initiative
- “Promonent” (Promotion + Permanent) in program
construct
- Continuous rewards for customers
- Competitive differentiation Tool
- Unique proposition – difficult to replicate
- Flexible Loyalty Program rewards
- For Prepaid Customers:
- Loyalty Points for Calls, Text Messages, Picture Messages,
Ring-tones & Games
- Loyalty Points for every Topup/recharge
- Extra Loyalty Points for 12 months/lifetime activation
- Triple Loyalty Points for High Value Topup
- Joining, usage, payment, tenure, VAS availed, member-get-member,
etc points
- Redemption across all participating brand outlets and partners
for goods, services, talk-time, etc
Operator Benefits
- Distributors, Merchants and Customers benefit from the Loyalty
Program
- Churn management and ARPU improvement
- Up-selling & cross selling high margin VAS
- Acquiring quality Customers
- Sustainable competitive differentiation
- Increases brand stickiness
- Enhanced discounts and promotions
Branded Multi-Media Kiosks
for High Footfall Locations
-
Operator branded, high visibility self-service
kiosks with data, voice, bluetooth, wireless, VoIP facilities
-
Self Serviced Kiosks offering Outgoing
voice calls (Prepaid SIM based calling cards, calling cards,
VoIP calls), Outgoing SMS, Voice Mail: Stored Messages, Stored
Incoming SMS, E Top-up, Micro payments like Ticket Bookings,
Bill Payments, POS transactions, Media Content Purchase, Balance
Transfer, Advertisements and Promotions, etc
-
In-Store branded mobile content retailing
through Bluetooth, WAP and SMS
-
Payment realization through credit/debit
cards or cash cards
Adding Subscriber Value – Enabling Commerce
Services
Indepay provides a small footprint client that
provides content delivery and distribution capabilities to wireless
terminals, mobile phones and other connected devices. Indepay
commerce client allows simple access to data services from any
device. Indepay’s “Content Browser” ensures
that the least amount of data is transmitted in the shortest possible
time in a secure manner between the end user’s handset and
the servers.
Indepay’s Content Aggregation Gateway
is a central gateway for controlling and aggregating all content
delivered via the Indepay commerce client. The Content Aggregation
Gateway integrates with various content providers, providing a
low cost deployment option for any content delivery to remote,
wireless devices. This combined solution allows users to centrally
secure subscribers from unauthorized and malicious web content,
while simultaneously increasing network performance and manageability.
Indepay provides its commerce client for Embedded
ARM and Linux based devices, J2ME Handsets, Symbian Handsets and
Brew Handsets
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